Incontinence Products for Women - Why is the Dependency on Incontinence Products Rising Globally?

August 7, 2022

According to a recent study, the number of women with incontinence is increasing worldwide. This increase is partly due to the growing importance of incontinence products in women whose mobility has been compromised. Other factors contributing to this increase include increased costs, lack of innovation, and segmentation. In this article, we will look at the factors affecting the global market for incontinence products.

Mobility impairments affect women globally

Despite the progress made in the sexual and reproductive health field, physical disabilities continue to pose challenges to women. Many women with physical impairments face discrimination and stereotypes that make their experiences even more difficult. These women must navigate normative criteria of womanhood and reject the subservient role associated with a woman's gender. In addition, they face physical barriers to healthcare services. The article below explores some of these barriers.


Cost of incontinence products

Incontinence care products for women are sold in retail stores and on e-commerce. The retail store’s segment dominated the market in 2019 and is projected to continue to grow. Reasons attributed to the growth of the institutional sector include higher usage of catheters in hospitals and favorable reimbursement policies. E-commerce channels are increasing, with many new users indicating a preference for online retail.


As the global population ages, the prevalence of incontinence has increased. Many women develop a form of incontinence at some point in their lives. In addition, as women grow older, they lose control of their bodies and may develop urinary and fecal incontinence. In addition to aging, many females have underlying health issues that result in urinary incontinence. Incontinence products are typically disposable and help women collect and dispose of body excreta.


In Japan, adult incontinence products are outselling baby diapers. Japanese advertisements for adult incontinence products use the phrase "Choi more," which translates to "lil' dribble."


Despite these challenges, the global market for feminine incontinence products is expected to grow steadily. By 2027, the market is expected to reach USD 12.1 billion globally. Further, aging is associated with rising costs of feminine incontinence products. Regardless of the cause, women are increasingly prone to incontinence. And as these issues affect women in different stages of their lives, incontinence products are becoming increasingly prevalent worldwide.


In 2018, hospitals held a 30 percent share of the global disposable incontinence products market. This share is expected to continue increasing, driven by improving infrastructure and the availability of a wide range of healthcare services in hospitals. Meanwhile, in the U.S., the disposable incontinence products market grew at a 6.7 percent CAGR in 2018, with solid growth expected in the future.


Impact of product innovation

Innovation in incontinence products is a significant challenge. Unlike men, women are more likely to be noticed by their incontinence products when carried. These products also tend to be effective and noticeable, particularly intermittent catheters. Some incontinence products are difficult to conceal and may be challenging to use discreetly. If the product is brightly colored, it is likely to attract less attention.


While the primary function of incontinence products is to contain and absorb urine, this is not enough for their effectiveness. Other factors affect their success, including comfort in use, fit and odor, and skincare. Efficacy in the hands, feet, and leg is also essential. The ease of service depends on user characteristics, including body size, mobility, manual dexterity, mental acuity, and carer preferences.


Innovation in incontinence products also helps reduce the taboo surrounding the condition. More public awareness of incontinence products has reduced stigma and helped move it away from a taboo. In the eyes of most women, incontinence is a normal part of life. This is an excellent opportunity for women to provide better options for their incontinence needs.


Incontinence products come in several forms, including diapers and flat sheets used for bedding. They can also be made of tissue paper or nonwoven bonded fabrics that are antiseptic. Some designs are even flushable. These innovations may profoundly impact women's dependency on incontinence products. But which one is best for them? This article explores the benefits of the two types of incontinence products.


While traditional products like diapers are still the best option for many women, some innovative products are helping to change the way women think about incontinence products. The Always Discreet line by P&G made a splash in the adult incontinence market in the summer of 2014. Developed on the same foundation as its feminine care products, Always Discreet is thinner than the leading brand and absorbs twice as much fluid as the leading brand. It is easy to wear and features Dual LeakGuard barriers to keep urine from escaping.


Market segmentation

The global market for incontinence absorbent products is a rapidly expanding market. Currently, the market is segmented into male and female products. The female market is expected to lead with the increasing number of childbirths and post-menopause complications. Additionally, increasing awareness of incontinence among older adults is expected to boost market growth. According to a recent study by Kimberly-Clark, there are untapped market opportunities in the female segment.


Companies are responding to this growing need as women become more dependent on incontinence products. Female hygiene brands, including Procter & Gamble, make forays into the light incontinence market. They are developing innovative products to address light bladder leakage while improving comfort, discretion, and aesthetics. Additionally, products are getting thinner without compromising absorbency. This is bringing the supply of incontinence products in line with the rising demand.


The global market for incontinence products is growing continuously, and there is a massive opportunity for new players to enter the market. While established players focus on feminine hygiene products, new entrants try to shake things up with innovative products. According to Leal, the market wants to emulate the phenomenon of Honest Brand, which exploded in the baby diaper market, so that the adult incontinence market will follow suit.

We bring you latest articles on various topics which will keep you updated on latest information around the world.